Espaço Itaú de Cinema (2011)
When Itaú, Latin America’s largest bank, sponsors an arts cinema, we see the Brazil of transformation. For the cinema’s identity, we constructed an inspiring, democratic and cultural atmosphere. Under the name Espaço Itaú de Cinema, the new environment welcomes art film enthusiasts by promoting unmatched artistic experiences in all touchpoints.
The logo has varying elements and, like cinema, allows endless possibilities. The predominance of black symbolizes the cinema room, while the composition of elements characterizes a film projection. Nonetheless, the logo respects Itaú’s consolidated orange color and typography.
The result is a combination of elements working together to consolidate Espaço Itaú de Cinema as the home of good cinema in the main capitals of Brazil.
Project by Interbrand São Paulo
Interbrand SPDesign Team: Beto Almeida, Leopoldo Leal, Lucas Machado, Leandro Strobel, Cristiane Inoue
Interbrand SPDesign Team: Beto Almeida, Leopoldo Leal, Lucas Machado, Leandro Strobel, Cristiane Inoue
